Cypress County wants rebrand to reflect true nature of southeast region

Posted on April 23, 2026 by Ryan Dahlman

Southern Alberta Newspapers

Cypress County is seeking input on how to best encapsulate living in the region, as it develops a new brand.

“We want to attract growth in our community, and the brand initiative is all about generating the strategy, words, images and salesmanship we need to attract new industry, jobs and residents,” said Mayor Dan Hamilton.

The county currently enjoys small-community connectivity, agriculturally advantageous climate and rural lifestyle living with easy city amenity access. However, the population is also largely the same as it was 20 years ago, and its main economic driver of oil and gas extraction is volatile at best.

To help continue to build forward momentum, the county is seeking “additional, alternate and attainable sources of community growth and prosperity.” Hamilton stresses the initiative is not aimed to try and present the region as something it isn’t, but instead to interpret and appreciate existing strategic plans, the community and economic development ideas.

“Imagine taking a vacation and you are asked what Cypress County is all about,” said Hamilton. “We want to have the messaging and imagery that talks about a dynamic and ambitious future for the county as your answer to that question. Because that conversation can entice people to move their business or family here, which will enable Cypress County to step into its full potential for generations to come.”

The brand development initiative, anticipated to be completed by late June, will see community input via community survey and the county’s Facebook page as well as contribution from mayor and council, county staff and a brand steering committee.

Residents can access the survey at: https://www.unfussybrands.com/community-survey/