By Justin Seward
Beginning in early 2022, Cypress County will be working with Colton Mckee Photography to promote many of the municipality’s tourist attractions.
“In 2020, Cypress County produced an economic video—it’s a short video—it’s only under two-and-a-half minutes and it basically showcases different businesses to try and promote Cypress County and economic development,” said Jeffrey Dowling, the county’s director of municipal services.
“So, we decided to do a tourism video in 2021. But the problem, of course, was that with COVID and everything, a lot of the attractions and destinations and a lot of the events were put on hold because of COVID for obvious reasons. So, we kind of postponed and delayed the production of this video, hoping that COVID would subside and we could actually get a film crew and showcase all the different things Cypress County has to offer.”
The film will highlight destinations, attractions and various events that are hosted by private organizations.
“I think Cypress County has enough things to showcase,” he said.
“We want to look at things like our campgrounds—Sandy Point Campground, Cavan Lake Campground—we want to showcase the golf courses that are in the area. Some of the other tourist destinations — like for example the Irvine museum, the Walsh tourist centre. We also want to showcase different events that private organizations put on. But there (are) a number of good events that volunteers and the community puts on throughout the year such as rodeos and some other fundraising events.”
Dowling said the county wants to make the film attractive and will give a good representation of what Cypress County has and some of the places people can experience.
A hope is the film can be a tool that council can use at conferences to gain exposure.
The film is expected to come out next fall and will be viewed on cypress.ab.ca and the communications team will provide progression updates.