By Justin Seward
The new state-of-the-art Burdett Western Tractor location at the corner of Highways No. 879 and 3 officially opened its doors to staff and customers on Dec. 20.
“I think there was a lot of jubilation,” said Steven Dyck, Western Tractor president.
“This (the old Burdett location)was the oldest standing John Deere dealer in Canada and nothing against those buildings, but they had served their time and then some. And so taking that step into a brand new facility was also I think some opportunity to celebrate what that location has done in terms of growth and the loyalty that we have from our customers—which is I think a big part of the reason why we built there.”
Dyck said it automatically gives a natural lift to the staff when they have bright lights, , overhead doors and they’ve got space.
“We really are excited about the fact that this is going to help us attract even more quality employees to our Burdett store,” he said.
The new store will bring plenty of opportunity to build more of customer base for the future and have an availability of parts and increase efficiency of operations.
“So, yeah, when you have a quonset with one door, a big part of your day and time is just spent moving equipment in and out,” said Dyck.
“Now we have 13 doors and that really sort of takes a lot of that away and makes it that much more efficient for us. I just think that we expect obviously Burdett to grow. But we needed to make sure we had the facilities and people to grow it with.”
The difference that staff and customers will notice in the 22,000 square-foot dealership is the spacious bright showroom, the display of more product, a boardroom that can host customer meetings, a yard capable of handling all the equipment we need and a shop with a crane to lift equipment.
“Our customers are going to feel a warm, welcoming, inviting atmosphere to come into,” he said.
With the new facility, has come the addition of more technicians, bringing the total to 10.
Dyck hopes to grow to 12 to 13 technicians in the next couple of years at the Burdett location.
Dyck added, “Overall we’re pretty happy with the timing of all this—getting in on time—and having the quality of a facility that is going to look after our customers.”