By Justin Seward
HALO Air Ambulance launched the Cattle ER’ Cash Lottery on March 4 in conjunction with Highline Angus.
The lottery is HALO’s first and has been in planning stages for quite a while.
“One of the questions we were asked last year when we didn’t know what the future holds was ‘Why don’t you guys have a lottery?,’” said Paul Carolan, HALO’s chief executive officer (CEO).
“So getting it right and getting it out to the people that want to support us was a big deal for us.”
Carolan says it’s a lot of work to put on a lottery.
“If someone has the original idea, that’s great, then you have to build on it and make sure that it’s going to resonate with the people that are going to buy the tickets. So lots of planning, lots of conversations, lots of working out sponsors and partnerships. Then even honestly the branding, like HALO is well known and we wanted to make sure we tied in the HALO brand—so the HALO lottery.”
Tickets are $100 each and can be purchased at haloairambulance.com and by clicking on the lottery tab and the tickets will be emailed to you upon purchase.
“Only 3,000 tickets are printed, so the odds of winning are pretty high,” said Carolan.
Every ticket purchased gets you in for the early bird draw of $5,000 on May 31 and into the grand prize draw on Nov. 24 for either 20 Highline Angus bred heifers or $50,000.
Proceeds are forecasted to be at $200,000 in net revenue and will go back into helicopter operations.
“We are very excited about this new fundraiser, it comes on the heels of an extremely difficult year, for the HALO Program, and everyone about this new fundraiser, it comes on the heels of an extremely difficult year, for the HALO Program, and everyone really – but our supporters asked for this fundraiser and we were determined to deliver something that connected us to everyone.” said Carolan.